Blog

A desire for contactless experiences has always been there but pandemic moved contactless first thinking from a convenience aspect to a necessity for many user interactions. Personalization relies on correct and timely identification of the recipient of service and it becomes particularly challenging when shifting to contactless user experiences, as the current means of identification require some form of contact from the users. Beacons, biometrics, wifi have all tried to localize and identify users proactively but precision or security aspects fell short of the expectation. There is an emerging technology in town, Ultra Wide Band (UWB) that promises to address the shortcomings of its predecessors and we have put it to a test in payment and loyalty context in collaboration with Aalto University.